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Synesthesia offers new opportunities to exploit the potential of artificial intelligence in the retail sector. Assuming that analytics derived from sales data are essential to be competitive, the goal is to use artificial intelligence for image recognition of the shelves where the product is present. In this way the sales inspector or merchandiser can perform actions such as calculating critical metrics (out of stock, share-of-shelf, planogram and price compliance) and making decisions to be on the market more efficiently. Communicating in real time with the operations center is increasingly strategic, in this way it is possible to solve any problems and activate the correct orders.